Five ways to enhance your Technical SEO

Abdi Ahmednur | 6th April 2023 | 5 Min

Grow your business with technical SEO

What is Technical SEO

Technical SEO is the process of optimizing a website’s technicality in order to improve a search engine visibility and usability for both users and search engines. This includes optimizing website speed, mobile responsiveness, website architecture and other important technical factors like search engine crawling, indexing and ranking.

Technical SEO is important to all websites as it allows search engines like Google & Bing to know what web pages that are very important. There may be web pages you do not want to be indexed or crawled by google, like the thank you page after purchase. To make sure it is not indexed by google, you can change your robot.txt file. This will tell the search engine not crawl this specific page.

If you are using content management system (CMS) like Wix for example you can change your robot.txt file in the back end of the Wix server, you can do this by following this great article by Wix called Preventing indexing search engines from indexing your page, this will help search engines focus on the page that matters and should be viewed by users.

What is On-page SEO and how does it link with Technical SEO

On-page SEO is the practice of optimizing web pages in order to improve their search engine ranking and drive organic traffic. This involves optimizing content, images, meta tags, internal linking, H1 tags and other on-page elements to make them more appealing to both search engines and users. On-page SEO is important as it will help search engines understand your website and its content, and how your content should be views. That is why it is important to focus on your target audience when creating content. Auditing your on-page SEO on a regular basis as it can have impact on your technical SEO.


How does on-page SEO impact technical SEO are closely linked together, as they both involve website structure content optimization, and user experience. These are important as both topics want web pages to be indexed by google and ranking high on the (SERP) search engines result page.

Website speed, and how can it improve my technical SEO ?

Website speed is a critical part of technical SEO, as they both impact user experience and search engine rankings. Here are some of the ways website speed can impact technical SEO, page load time, mobile friendliness, crawl budget, bounce rate.

To improve a website speed and, which will improve technical SEO. Website owners can implement strategies such as optimizing images or any videos on the web page, minimizing HTTP requests as much as possible. You can do this by using a content delivery network (CDN) and optimizing website code in HTML and JavaScript. To make sure your website loads quickly, you can using a tool called GT matrix to check the speed of your website.

According to the search engine journal website speed has been a Google ranking factor since 2010, make sure your website is fast, you can use plugins from WordPress & Webflow to speed up your website as well.

Canonical URLs and how it can improve your technical SEO

Canonical URLs are basically a preferred URL of a webpage that wants search engines to index and displayed in search engine results pages. When there are multiple versions of the same page with similar or identical content. You can set a canonical URL using a canonical tag in your HTML document. Then, when Google crawls the page, it can differentiate this page from identical pages. Canonical URLs are important as we all want our brand pages and web pages to be indexed on Google.

Canonical URLs are an essential aspect of technical SEO that can help improve the overall search engine ranking and user experience (UX) of your website. Canonical URLs is an effective way to enhance your technical SEO efforts, reduce your duplicate content and improve search engine ranking and user experience of your website. Make sure to have as many pages you have on your website to be indexed on Google.

Avoiding duplicate content

Avoiding duplicate content is important as it can hurt your website’s ranking, mislead users and have an impact on your technical SEO. Duplicate content is content that appears in more than one place on your website. This can happen, always better to avoid it. As it can damage your website brand reputation and reduce web traffic.

Duplicate content can have a significant impact on technical SEO because it can confuse search engines like Google and Bing. Making it difficult on which content to rank and which content is the original or which one is the duplicate version. This can lead to major technical SEO issues like indexing issues, crawling issues, link equity issues etc. It is always best to avoid duplicate content. Make sure to delete any duplicate pages you have on your website


Fixing broken links

Broken links is a link that does not lead anywhere both internally and externally, having a broken link can have a negative impact on your website SEO performance because they can lead to a poor user experience (UX) for visitors to encounter them. Users may become frustrated if they click on the link, and it does not work. This can decrease page sessions, increase bounce rate and lower engagement metrics. Make sure to always check your website for any broken links, both internally and externally.

Having broken Links to your website will have negative impact on your technical SEO as it will affect crawling and indexing, search engines link Google and Bing use crawlers to index websites broken links can disrupt the process in doing to do so. When crawlers come across broken links, they will be unable to navigate further, this can result in incomplete indexing or under-indexing of your website which is unfortunate, delete any broken links you may have on your website today.


Conclusion

Overall, in this blog we discussed five ways to enhance your technical SEO, firstly, optimizing the robot.txt file can prevent unwanted pages from being indexed by search engines like Google and Bing.

On-page SEO optimization can also improve technical SEO by focusing on content, images, meta tags, internally linking, and user experience (UX). Website speed is critical to technical SEO and strategies such as optimizing images, minimizing HTTP requests and using Content Delivery Network (CDN), can improve page load time, mobile friendliness, crawl budget, and bouncer rate. Canonical URLs help differentiate between identical pages and improve search engines ranking and improve user experience(UX). Avoiding duplicate content is crucial as it can harm your website's ranking and confuse search engines. Finally, fixing broken links is essential to prevent a poor user experience (UX) and avoid disrupting the indexing process.


Abdi Ahmednur

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