What is Local SEO? How Can It Boost My Online Business

Abdi Ahmednur | 31st March 2023 | 5 Min

Small business, SEO, grow your company today.

What is local SEO?

Local SEO (Search engine optimization) is the practice of optimizing a businesses online presence on the search engines to attract more local customers from relevant search queries. It involves optimizing a website content, writing meta description and other technical SEO aspects. It also involves building a presence on business directories and review websites.

Local SEO and Google Maps are closely linked together as they are both important for attracting local customers. Google Maps plays a significant role in local SEO as it is the primary research platform for displaying local search results on Google. Below is an example of how it looks like when search query into the search box.

Google SEO for local SEO

This is what the local map pack looks like. The listings above have the benefit of being shown above the organic result, increasing visibility and impressions. In local SEO your goal should be to optimize your website and listing, providing users with information, updating content regularly and making sure the content you are publishing is accurate as well.

When you are starting, is it important to claim your google my business profile if you do not have one already. This is an important ranking factor for local search, provide as much information as you can and go into detail about your business information. Also, update your

Google business profile regularly, so users are not misled.

Updating Google my business profile regularly is also an important ranking factor because search engines like Google and Bing value accuracy and up-to-date information. They prioritize businesses that keep updating their information regularly over anything else when it comes to local SEO.

This also shows search engines that your business is active, trustworthy and relevant to local search queries. This will help with your businesses visibility to reach potential customers, and ultimately drive more traffic and business to your website.

Responding To Reviews

Responding to reviews is also another signal indicator that your business is active on Google. It is also an opportunity to get feedback from your customers that have used your service or purchased a product from you. Since potential customers can see this, make sure to continuously check your reviews on a regular basis.

Responding to reviews can also enhance your online brand reputation as well. Always, respond to review’s both positive and negative, ignoring negative reviews can hurt your reputation and local SEO strategy long-term. Respond to positive reviews to thank customers that give you a positive review.

Benefits Of Using Local SEO

The benefits of local SEO is important for all types of businesses, especially small and local businesses that rely on foot traffic and local customers. By optimizing your online presence for local search queries, businesses can improve their visibility on search engines like Google and Bing. This will then lead to more qualified traffic to your website or physical location.

According to research done by search engine land Local SEO represents up to 40% of organic traffic for businesses with a physical location, these metrics are likely to increase in 2023.

Users are now communicating with businesses on Google my Business on a regular basis. Asking questions, booking appointments, placing orders and writing reviews. These are all major benefits of local SEO and factors of growth on the search engine results page (SERP). This will also be a benefit of building a relationship with your target audience, and it can help your business build a strong local SEO strategy.


Posting on Google my business profile is a good way to build an online presence, build engagement and build a relationship with your target audience. It is also a great opportunity to publish any promotional deals you potentially have. It is also another opportunity to update users as you would do on your social media platform. It is best to update users as often as you can, so they have the latest information on your businesses.

Local Keyword Strategy

When doing local keyword research, it is important to focus on intent and long tail keywords. As they are more likely to have a lower keyword, word difficulty. This is beneficial as it is important to focus on searches queries and terms your target audience would be searching for.

An Example is if I worked at a Barber shop in the United Kingdom, London. Instead of targeting the keyword barber shop. I would target keywords and optimize content for words like “barbershop London”“Men’s grooming London” or “Gent’s Haircut London”.

Keyword research is not about searching for keywords, it is all about finding topics that appeal to the target audience. By understanding the topics that appeal to your target audience, you can create content that addresses to their specific needs, interests, and pain points.

This can help you to attract more qualified traffic to your website, increase engagement with your target audience, and ultimately drive more conversions and sales. Keyword research can also help identify gaps in your content strategy and find opportunities to create content that fills those gaps.

Local Business Directories

Local business directors are online platforms that list organizational information about business located in a specific geographic area, such as city or town. An example of local business directories are Trustpilot, Yell, better business bureau etc.

The benefits of having local business directories is to increase online visibility, increases credibility and reputation. It can also provide credible backlinks that give you an opportunity to generate traffic and build a relationship with your customers.

Local business directories can also help businesses target customers who are searching for products or services in a specific location. An example is if someone searches “supermarket shops in London” on Google or Bing, the search results will include local business directory listings for supermarkets in London. This can help your business reach customers who are specifically looking for businesses in that area.


Checking and monitoring insight on a regular basis is important, you can now monitor insight on both Google Search Console and Google my business, breaking down insight such as user interaction with your business and how many impressions, clicks, click-through-rate (CTR) your website gets etc.

You are now able to view data such as how customers found you, what search queries they have used, the demographic location they are based in. The actions they took once they saw your profile on Google My Business. This can also be tracked, such as number of calls, website visits, direction requests. You can then use this information to see how users are interacting with business and what actions they are taking. By analysing data, you can identify trends and opportunities to improve your website and business performance in general.


Overall, Local SEO is a process of optimizing a business online presence to attract more local customers from relevant search queries. This involves optimizing content, updating information, building a presence on local business directories and review sites, claiming a Google My Business profile, and most importantly, responding to reviews from users. The benefits of local SEO are important for all types of businesses and can help you become more visible on the search engine results page (SERP). Any business that has a physical location should implement a local SEO strategy.

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Abdi Ahmednur

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